Soap nuts (soap berries) are baffling and confusing to us. We simply do not think of detergents, soaps and cleaners as something growing in the wild. The interesting question is, “Why?” The eye-opening answer is that we have been TRAINED to think of all cleaners as being MAN-MADE products via hundreds of years of politics and generations of powerful marketing and advertising. We’ve been brainwashed.
Procter and Gamble was founded in 1837 as a commercial soap and candle manufacturer. By 1860 annual sales exceeded one million dollars. That was a LOT of money then. During the 1880s, P & G introduced Ivory soap and has continued expanding their lines. For over 150 years we have been associating soaps and all types of cleansers with commercial manufacturers. We have been shown nothing else. Most of the world knew of anything else. Our OPTIONS have been limited to WHICH of the COMMERCIAL brands we buy.
Today P & G is one of the largest companies in the world – with billions allocated to ongoing marketing and advertising. Let’s remember there are other major power players such as Colgate-Palmolive, Clorox, Lever Brothers, etc. throwing more money into the pot. They compete against one another, but the important thing to realize is that collectively they virtually CONTROL how we think. They have done exceeding well in brainwashing us to think exactly the way they want us to. They produce the soaps, detergents and cleansers that most people use every single day. Even the notion of “growing” soap is EXTREMELY difficult for us to comprehend. Changing how we have been doing something our entire life is a daunting task. But times are changing. Most importantly – we are getting smarter.
Soap nuts did not just pop-up out of nowhere as an alternative to commercial products. They have been well known for their cleaning power in many other parts of the world for ages – particularly those remote areas of the world where they are plentiful and grow wild. This takes us to the mountainous heartlands of Central and Southeast Asia.
Cleaning was certainly not unknown to the cultures outside the boundaries of the Great Roman Empire. Within the other cultures of the world, cleaning was accomplished in various ways. In some, the soap berries (soap nuts) played a major role.
Throughout most of the more developed parts of the world, soap has been being man-made for over 2000 years. Soap nuts are obscure outside their areas of origin. Their uses are equally obscure. Albeit well known in the more remote corners of the world, the rest of the entire world had already found its solutions – and the soap-making businesses of the times were quite happy (and still are).
Consider this: How could a big, profitable soap-making business ever exist if anybody could go gather soap – FOR FREE – in the hills a few miles away? Remember, for a long time soap was a luxury item that the average family could not afford. There were no big soap-making enterprises near the regions soap nuts grew. Free soap nuts would have put the soap-makers out of business in a hurry.
So, let’s tie all this together. For centuries there have been no major companies with any interest in finding natural alternatives whatsoever to man-made soaps, detergents and cleansers. P & G and the other behemoths are perfectly content to continuing to manufacture and patent chemicals and products to make massive profits. Only in recent years have we seen a demand for more earth-friendly, “green” products.
I don’t think I need to explain “green-washing” here, but caveat emptor (buyer beware). Be it from the heat generated by consumers, or the opportunity recognized, both old and new companies are creating new facades under the guise of being green – Seventh Generation being one of my personal favorites in the art and science of green-washing. Many smaller companies emerged with sincere missions of developing healthier and safer cleaning products. Sadly, the conglomerates have bought up some of the best ones.
Due to the emergence of the information age, the Internet, heightened consumer awareness, public concerns and governmental intervention regarding the health and environmental hazards of all these mass-produced chemical products – we now seek alternatives more than ever before. Large manufacturers are now marketing their products to APPEAR safer and healthier, but they remain primarily synthetic chemical-based formulations. Many of which we may not know their full effects for generations.
As the saying goes, “A leopard can’t change its spots.” Most detergents, soaps and cleaners come from companies with enormous, complex and incredibly expensive infrastructures that rune very deep. Such companies are not about to convert to importing fruits (soap nuts) anytime soon.
The simple fruit of the soap nut tree now poses a serious threat to big business. For big business it has now become the typical – and anticipated – “smoke and mirrors” game. As with the tobacco industry, given their enormity it’s a game that can last for decades – even generations. For an interesting article that discusses the similar scenario encountered by the tobacco industry visit: http://www.naturoli.com/mission/timeforchange.html
Soap nuts are the primary source for Mother Nature’s own soap (saponin, the active ingredient in the soapberry). Saponin is found in many botanicals, such as agaves, yucca, soapwort and more. What is unique to the soapberry is its EXTRAORDINARILY HIGH level of saponin concentration. This high concentration of genuine 100% truly natural soap is the IDEAL alternative to commercial soaps. Now known via new and independent studies, soap nuts and saponin are equivalent in cleaning power to the most popular synthetic chemical detergents in the world. When considering all the heath and environmental problems that soap nuts resolve, soap nuts become the proverbial “dream come true”. (See Efficacy Testing Results in posts.)
Soap nuts are simply a better mousetrap – PERIOD. Now that we have re-discovered them and there is a growing demand for them, we will see more soap nuts and saponin products. Soap nuts are marking one of the greatest turning points in history. Nature’s free gift of the soap berry tree is at the forefront of a better, healthier, greener life for us all.
Big business will do everything possible to hide the truths, misguide us and delay the inevitable. Don’t expect saponin to appear in the ingredients of a P & G product anytime soon. I hope that vast numbers of consumers will band together to derail the strategies and plans mapped out by these huge companies. The REAL power is in two places: Our brains and our wallets. We tend to see ourselves as small and ineffectual. Alone we are. Together we create a force beyond the influence of big business. Will we be smarter, or will we be herded around like the sheep of the past?
Unlike the days of the major battles with the tobacco companies, we consumers now have new and far better tools than at any time in history. We can connect and communicate with each other as never before possible. It’s OUR lives and OUR world being discussed in board rooms across the globe. Where we go from here is OUR choice – not theirs. No longer are our options limited. TOGETHER we can change this world forever.